Social Media / Printed Posters / Advertising / Illustrations
This collection features some of my finest works in various formats and channels, including social media, printed posters and advertisements. The range of these works highlights my versatility in multi-format design, with some pieces incorporating intricate vector illustrations.
1.
Sale Posters for Hand Creams and Mix & Match Promotion
Printed Posters
The left poster advertises a bundle offer for a hand cream series, while the right one highlights a mix-and-match discount, allowing customers to pair any skincare product with any hand cream. The idea of free combination is illustrated by two adjacent plastic model kit frames, suggesting the flexibility customers have in creating their preferred combinations.
2.
Product Recycling Guide
Instagram Stories
A comprehensive, easy-to-follow guide designed to quickly educate readers on how to disassemble and recycle their products. The guide features products shot in exploded views, clearly indicating the recyclable and non-recyclable parts.
3.
Lunar New Year Greetings
Instagram Post
Designed to welcome the new Year of the Ox, this artwork playfully incorporates ox horn element into the silhouette of the brand’s product, offering festive greetings and a cheerful vibe to the audience.
4.
Skincare Knowledge Content Marketing
Facebook & Instagram
Over the years, I had crafted multiple series of content marketing materials for the skincare brand Factiv, designed for platforms like Facebook and Instagram. These materials offer insightful skincare tips presented through compelling infographics, such as skin cross-sections and statistics, effectively explaining product principles and educating about skincare issues.
5.
Christmas Lucky Dip Promotion Advertising
Facebook & Instagram Posts
This series of posts was crafted to promote the brand’s Christmas lucky dip promotion, blending engaging visual storytelling into the advertisements. The narrative imagines an elf visiting to hear customers’ wishes for improving their skin conditions, offering the most suitable products at bundled prices. The artworks involved the creation of various pixel art graphics, resembling retro gaming to evoke a joyful Christmas atmosphere.
